Art Direction
Every element in a Lexus is thoughtfully considered and purposefully crafted.
It isn’t just luxury for the sake of it. It is one that is designed around you, changing your perspective on it.
All so you can see luxury in a new light.
Lexus LC – Red (Engaging)
Red symbolizes passion, action, and energy – like the emotions that come alive when you drive the engaging LC.
Lexus LS – Blue (Refined)
Blue represents serenity and harmony - feelings you would experience in the refined luxury of the LS.
Lexus LX – Yellow (Authentic)
Yellow is a color associated with the sun and warmth. The cheerful hue invigorates your spirit and fosters spontaneity – just like the LX.
Lexus LM – Purple (Omotenashi / Imaginative)
Purple is a color often associated with power, peace, and luxury –
everything the imaginative technology and thoughtful luxury LM is crafted to make you feel.
